Promotional RCS
Pricing for rich campaign messaging with cards, media, and interactive CTAs.
View Promotional RCS PricingSee Promotional RCS service detailsRCS Pricing in India
Choose the right RCS pricing category first, then review detailed slabs for Promotional, Transactional, or OTP messaging.
RCS Pricing Categories
Transactional RCS
Pricing for branded utility messaging and service-critical customer communication.
View Transactional RCS PricingSee Transactional RCS service detailsOTP RCS
Pricing for branded verification workflows and secure authentication journeys.
View OTP RCS PricingSee OTP RCS service detailsPromotional vs Transactional vs OTP RCS Decision Framework
Select RCS route pricing by message objective, risk profile, and expected delivery strictness.
| Decision factor | Promotional | Transactional | OTP |
|---|---|---|---|
| Primary use | Rich campaign and conversion messaging | Branded service updates and notifications | Verification and secure login flows |
| Content depth | High rich-media usage | Medium rich-media usage | Minimal, verification-focused content |
| Delivery urgency | Medium | High | Highest |
| Best fit | Marketing and growth teams | Service operations teams | Security and authentication workflows |
Commercial Reliability Across RCS Routes
RCS pricing categories include support and operational controls for reliable rich-message delivery.
- Template and campaign-readiness guidance
- Execution support within delivery windows
- Escalation-backed SLA for production delivery issues
RCS Pricing FAQs
How is RCS pricing structured in India?
RCS pricing is generally based on route category, message slab, and effective per-message commercial terms.
How do I select the right RCS route category?
Choose Promotional for campaigns, Transactional for service updates, and OTP for verification workflows.
Can we scale from smaller RCS slabs later?
Yes, plans can be upgraded to higher slabs as throughput and traffic complexity increase.
Is GST considered in RCS pricing calculations?
Yes, GST is accounted for in commercial evaluation to estimate effective spend.
Is custom RCS pricing available for higher throughput?
Yes, custom pricing is available for larger monthly volume and non-standard delivery requirements.
Need Help Choosing the Right RCS Pricing Route?
Share messaging objective and projected volume to get a route-specific RCS pricing recommendation.