Promotional SMS
Pricing for campaign broadcasts, offers, and demand-generation communication.
View Promotional SMS PricingSee Promotional SMS service detailsSMS Pricing in India
Choose the right SMS pricing route first, then move to detailed slabs for Promotional, Transactional, or OTP messaging.
SMS Pricing Categories
Transactional SMS
Pricing for utility alerts, service updates, and business-critical customer communication.
View Transactional SMS PricingSee Transactional SMS service detailsOTP SMS
Pricing for authentication and verification flows with delivery-focused throughput.
View OTP SMS PricingSee OTP SMS service detailsPromotional vs Transactional vs OTP Decision Framework
Choose the pricing category based on communication purpose, compliance risk, and delivery urgency.
| Decision factor | Promotional | Transactional | OTP |
|---|---|---|---|
| Primary use | Marketing campaigns and offer pushes | Utility updates and service communication | One-time passcode and verification |
| Delivery urgency | Medium | High | Highest |
| Compliance sensitivity | Campaign-policy driven | Operational-policy driven | Security-policy driven |
| Best fit | Growth and marketing teams | Product and support operations | Authentication and security workflows |
Commercial Reliability for Every SMS Route
Every SMS pricing category includes operational guardrails to support stable campaign and utility delivery.
- Route-level support coverage by communication type
- Delivery-window aligned execution support
- Escalation-ready SLA for launch-critical cases
SMS Pricing FAQs
How is SMS pricing structured in India?
SMS pricing is typically structured by route type, message slab volume, and effective per-message rates with applicable taxes.
Should I choose Promotional, Transactional, or OTP pricing?
Choose based on message purpose: campaigns for Promotional, utility alerts for Transactional, and authentication for OTP.
Can we switch categories as our usage changes?
Yes, teams can move between route categories based on changing communication requirements.
Is GST reflected in SMS pricing calculations?
Yes, GST impact is considered for transparent commercial evaluation.
Can we request custom SMS pricing for large volume?
Yes, custom commercials are available for high monthly throughput and specialized requirements.
Need Help Choosing the Right SMS Pricing Route?
Share use case type and monthly volume to get the most practical SMS category recommendation.